Whether your selling handmade gifts, handmade jewellery, or handmade cards online it’s important to try and make your product stand out. To acheive this there’s a few different things to consider, hopefully this blog article will aid you in getting the most out of selling your handmade gifts online. We also got in touch with a Handmade Jewellery maker (MyRosia) to get her thoughts on this.
Handmade gifts are all about being original, creating something that is totally different from anything else out there, remember this when crafting your product, it’s ok to get ideas from others but take these ideas merge them and make them better.
It’s important to get the best shots you can of your handmade gifts, this is your main selling tool as the buyer can’t hold of feel the item, he / she wants to see it as best they can.
Canvas, when shooting your item, create a blank canvas backdrop for your shot, you don’t want anything distracting buyers eyes from the product itself, try draping a white sheet from the wall down onto a table this gives a nice clean white backdrop.
Lighting, creating perfect lighting for you photograph is crucial, no one like a dull merky image, if possible try to get as much natural light as possible on your subject, if need’s be bring in a lamp for extra lighting.
Shooting, when shooting your handmade gift take plenty of photographs from all different angles, it’s always good to give the buyer a few different angles see so they can really get a feel for what the product is like.
From the sellers Mouth
MyRosia really stood out to us because of the quality of her products and the care and attention she takes when presenting / packaging her handmade gems. We got in touch with her and got her thoughts on what it takes to stand out online, and where she get’s her inspiration from,
How do you get the best images possible for selling your jewellery online?
I am no expert when it comes to photography! I have a Canon Powershot which I used to photograph my jewellery with. I would then use the free version of Photoshop to crop and improve the images, but I found this to be quite time consuming .Now I just use my iphones camera which takes surprisingly good pics if you then use an ap such as Camera Plus. I don’t try to change the character of the jewellery, but I find that using an ap such as this turns a flat looking photo into something quite special which ‘pops’ out of the screen. I take masses of photos from different angles and some close up shots of particularly interesting stones all on a white background to eliminate ‘noise’, then I choose the best 4 or 5.
Where do you get your Handmade Jewellery inspiration from?
New ideas don’t always come along when you want them to! Sometimes, I take inspiration from other peoples work and change it to my own style of working. Recently, I’ve been making Shamballa bracelets that are so popular at the moment, but I make them with different materials such as semi precious stones, Czech glass and pearls.I learned how to make roses many years ago when I was a ceramic artist. I’ve transferred that skill to silver clay and it works very well!
Any tips on packaging?
Packaging is very important. I try to make it individual by adding a tiny handwritten scroll tied with silver thread, saying something about the piece. Each piece I make is unique, and I think the packaging should reflect this.
You can see some of MyRosia’s dazzling Jewerry at her online shop :
Vist MyRosia Shop –>